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  "path": "/personalities/people/2026/how-losing-changes-teams-in-sports-business-1234899349/",
  "publishedAt": "2026-05-18T11:00:00.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "People",
    "Personalities",
    "golden state warriors",
    "NBA",
    "sports business"
  ],
  "textContent": "Today’s guest column is from professors John Cairney and Rick Burton. With spring here, we thought we’d look at what sports leaders can learn from fishing—or more accurately, from a particular fish, a glass wall and what happens when the environment thwarts an organization’s best attempts to reach a goal To borrow from behavioral science, […]",
  "title": "Why Teams Don’t Just Lose—They Change"
}