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  "path": "/business/commerce/2026/under-armour-curry-brand-exit-impact-1234898859/",
  "publishedAt": "2026-05-12T17:34:32.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Commerce",
    "earnings",
    "Kevin Plank",
    "Steph Curry",
    "Under Armour"
  ],
  "textContent": "Under Armour said Tuesday that the company expects to take a 1% hit to revenues in its current fiscal year due to the ongoing exit from its brand partnership with Golden State Warriors guard Stephen Curry, part of a broader retrenchment at the apparel and shoe company that chief executive Kevin Plank said will focus […]",
  "title": "Under Armour Anticipates Hit From Curry Brand Exit, Narrows Focus"
}