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  "path": "/business/media/2026/sports-dominates-tv-advertising-upfronts-1234892350/",
  "publishedAt": "2026-05-11T11:55:00.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
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    "MLB",
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  "textContent": "At 2:29 p.m. ET on an uncomfortably hot summer afternoon in Brooklyn, N.Y., Freddie Fitzsimmons was trudging to the mound at Ebbets Field as the local NBC affiliate presented Dodgers fans with what amounted to a 10-second puzzle. Just before the aging knuckleballer would serve up his first pitch to Philadelphia infielder Hal Marnie, WNBC […]",
  "title": "Flipped Script: At This Week’s Upfronts, It’s 1941 All Over Again"
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