Big 12’s Private Equity Marriage Yields Cash and Legal Questions
Sportico.com [Unofficial]
May 1, 2026
The Big 12’s five-year, multimillion-dollar private equity deal with RedBird Capital and Weatherford Capital is a major development in the economic landscape of college sports—and its legal ramifications could reset the relationship between athletes, schools, conferences, the NCAA and now PE companies. The deal is called a strategic partnership and was first reported by Yahoo Sports. […]
Discussion in the ATmosphere