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  "path": "/business/media/2026/march-madness-duke-ncaa-tournament-cable-tv-1234887822/",
  "publishedAt": "2026-03-20T11:55:00.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Media",
    "advertising",
    "cable tv",
    "CBS Sports",
    "college basketball",
    "Duke Blue Devils",
    "March Madness",
    "TNT Sports"
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  "textContent": "When Sean McManus and David Levy hashed out a $10.8 billion deal for CBS and Turner Broadcasting to share the TV rights to the men’s NCAA Tournament in April 2010, cable subscriptions were about as commonplace as toasters. The primary ad-supported networks in Levy’s portfolio, TBS and TNT, were beamed into 101 million U.S. households, […]",
  "title": "March Madness Blue Bloods Are the Antidote to Withering Cable Model"
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