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  "path": "/business/media/2026/nfl-may-expand-thanksgiving-slate-wednesday-night-game-1234886941/",
  "publishedAt": "2026-03-11T19:53:13.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Media",
    "advertising",
    "data viz",
    "NFL",
    "thanksgiving",
    "TV ratings",
    "youtube"
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  "textContent": "As the NFL begins prep work on renegotiating its rights packages with its legacy media partners, a process that may see the league nearly doubling its current haul of $10 billion per year, the league seems poised to extract even more cash from the market by way of a new holiday offering. In a bid […]",
  "title": "NFL May Expand Thanksgiving Pig-Out With a Wednesday Night Game"
}