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  "path": "/business/sports-betting/2026/genius-sports-buys-legend-affiliate-marketing-1234883588/",
  "publishedAt": "2026-02-05T15:35:48.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Sports Betting",
    "data",
    "Genius Sports",
    "Mergers",
    "sports",
    "sports betting"
  ],
  "textContent": "Genius Sports has agreed to buy Legend, a digital sports and gambling media company, in a $1.2 billion transaction. Genius stock (NYSE: GENI) fell sharply after the market opened Thursday, falling 20% to $6.76 a share. Genius is paying $900 million up front, which includes $800 million in cash and $100 million in stock. The […]",
  "title": "Genius Sports Buys Gambling Media Company Legend in $1.2 Billion Deal"
}