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  "path": "/lifestyle/beauty/your-hair-colour-fades-fast-36961691",
  "publishedAt": "2026-04-02T14:30:17.000Z",
  "site": "https://www.ok.co.uk",
  "tags": [
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    "Haircare",
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  "textContent": "If you're considering a hair colour change, a top colourist weighs in on whether it's possible to bleach without damage",
  "title": "Why your hair colour fades fast – and the easy fixes to extend your shade post-appointment"
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