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  "path": "/2026/05/16/ev-marketing-failure-in-usa-and-a-honda-auto-industry-financial-crisis/",
  "publishedAt": "2026-05-16T15:40:45.000Z",
  "site": "https://cleantechnica.com",
  "tags": [
    "Clean Transport",
    "Electric Cars",
    "Electric Vehicles",
    "Honda",
    "EV Marketing Failure in USA — and a Honda & Auto Industry Financial Crisis",
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  "textContent": "I just saw the following headline from the Wall Street Journal: “Honda’s Never Faced a Crisis Like This—and a Comeback Won’t Be Easy.” The subheading is as follows: “The Japanese automaker reported a $2.7 billion loss amid EV whiplash in the U.S., its biggest market.” My first thought was basically ... [continued]\n\nThe post EV Marketing Failure in USA — and a Honda & Auto Industry Financial Crisis appeared first on CleanTechnica.",
  "title": "EV Marketing Failure in USA — and a Honda & Auto Industry Financial Crisis"
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