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  "description": "Or why many creative projects fail.",
  "path": "/the-monkey-and-the-monument/",
  "publishedAt": "2026-03-10T21:54:44.000Z",
  "site": "https://www.read-this.email",
  "tags": [
    "a creative project",
    "Stephen Knezovich"
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  "textContent": "Jessica Abel on why (and how) to identify the part of a creative project that actually determines its success.\n\n* * *\n\n_Read This_ is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.",
  "title": "The monkey and the monument",
  "updatedAt": "2026-03-10T21:54:44.226Z"
}