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  "path": "/blog/farming/what-direct-trade-means-for-the-farmer-who-grew-your-coffee/",
  "publishedAt": "2026-03-09T11:00:00.000Z",
  "site": "https://coffeegeek.com",
  "tags": [
    "Business",
    "Farming",
    "Coffee Origins",
    "coffee supply chain",
    "Direct Trade",
    "fair trade",
    "specialty coffee",
    "What “Direct Trade” Means for the Farmer Who Grew Your Coffee",
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  "textContent": "Direct trade, fair trade, commodity: three labels, three very different promises. Learn what they actually mean for the farmers behind your morning cup.\n\nThe post What “Direct Trade” Means for the Farmer Who Grew Your Coffee appeared first on CoffeeGeek.",
  "title": "What “Direct Trade” Means for the Farmer Who Grew Your Coffee"
}