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  "description": "I came across a 2021 blog post by Maddy Miller on dropping Accelerated Mobile Pages (\"AMP\") support on her blog. Back when I started running The New Leaf Journal, I had little idea what I was doing and only vaguely knew what AMP was (note that my phone at that time was a BlackBerry Classic). The WordPress theme I implemented in June 2020 (and still use today) has built-in AMP support. I vaguely recall having researched into the matter before deciding against enabling AMP. Unfortunately, I did […]",
  "path": "/naferrell/retro-re-on-ditching-amp/",
  "publishedAt": "2026-03-30T18:56:31.000Z",
  "site": "https://social.emucafe.org",
  "tags": [
    "amp",
    "googleSearch",
    "webmaster",
    "wordpress",
    "yandexSearch",
    "2021 blog post by Maddy Miller on dropping Accelerated Mobile Pages",
    "The New Leaf Journal",
    "my phone at that time was a BlackBerry Classic",
    "implemented in June 2020",
    "removing Yandex Turbo support",
    "Webmention"
  ],
  "textContent": "I came across a 2021 blog post by Maddy Miller on dropping Accelerated Mobile Pages (“AMP”) support on her blog. Back when I started running The New Leaf Journal, I had little idea what I was doing and only vaguely knew what AMP was (note that my phone at that time was a BlackBerry Classic). The WordPress theme I implemented in June 2020 (and still use today) has built-in AMP support. I vaguely recall having researched into the matter before deciding against enabling AMP. Unfortunately, I did not keep a record of my internal deliberations. My decision turned out to be correct since Google stopped giving special favors to AMP pages in 2021 (see Maddy Miller’s article for a deeper discussion) and uptake has gone down over the years. I did however go through some pain in removing Yandex Turbo support (which I believe is similar to AMP) after having enabled it without fully understanding how it worked (I am glad I avoided the issue with AMP).\n\nYou can reply to this article from your own site by sending a Webmention.",
  "title": "Retro Re; On Ditching AMP"
}