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OpenAI’s “Checkout Experiences”

Nicholas A. Ferrell March 25, 2026
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I have been hard on “AI” tools at times. Among other things, I have questioned the wisdom of outsourcing ones online commerce activities to “agents” (see my posts on Ebay and Amazon). OpenAI is apparently having some second thoughts about its buy-for-me agents in the context of services it offers to merchants. In backing away, it states “we’re allowing merchants to use their own checkout experiences while we focus our efforts on product discovery.” I have but two thoghts. First, I think it is very magnanimous of OpenAI to allow merchants to “use their own checkout experiences.” Second, I do not want to see the phrase “checkout experiences” again.

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