Well, It's Official — Apple Prices Are Going Up
Toby Overstreet
June 25, 2026
It’s kind of a bummer that price increases are coming for everything — desktops, laptops, tablets, phones. No one is getting out of this one. I was curious about my own — the 15-inch MacBook Air M5 I grabbed on launch day in March. It’s now $1,699. That’s a $200 jump from what I paid. The short version is that AI demand is eating up memory supply, and every major PC brand is passing those costs to us. Dell, HP, Lenovo — all of them. Apple just made it official today. I wrote about this coming a few days ago — and today it became official. Glad I bought when I did. But I feel bad for anyone looking to buy Apple right now. Apple confirms price hikes across Macs, iPads, and moreThe Apple Store is back online after being taken down briefly, and its return has brought with it some significant price increases across some of Apple's most popular products, including the …appleinsider.com
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