{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihezxohgxaqpx4s3unsoglty2yesnu2epeggthow37bnowqxz6ojy",
    "uri": "at://did:plc:ctcqaqa3tlbhfwmfefti346h/app.bsky.feed.post/3miybp77atmv2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreig7a6ovzxvk5gggjbbgjkt53vmxd7s4kbozmmhitveo5nqrt4sn5m"
    },
    "mimeType": "image/jpeg",
    "size": 142813
  },
  "path": "/health-fitness/smartwatches/the-return-to-analog-trend-and-the-rise-of-whoop-clones-means-smartwatches-just-arent-cool-anymore",
  "publishedAt": "2026-04-08T12:04:03.000Z",
  "site": "https://www.techradar.com",
  "tags": [
    "Smartwatches",
    "Health & Fitness"
  ],
  "textContent": "Smartwatches are useful, life-saving tools, but I don't think they're 'cool' anymore — and nothing's going to change.",
  "title": "The 'return to analog' trend and the rise of Whoop clones means smartwatches just aren't cool anymore"
}