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  "path": "/tech/you-cant-spread-your-energy-like-peanut-butter-tim-cook-shares-rare-insight-into-apples-ruthless-approach-to-new-ideas",
  "publishedAt": "2026-04-02T00:00:00.000Z",
  "site": "https://www.techradar.com",
  "tags": [
    "Tech"
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  "textContent": "In a new interview, Tim Cook shared a rare insight into the way he deals with new ideas at Apple.",
  "title": "‘You can’t spread your energy like peanut butter’: Tim Cook shares rare insight into Apple’s ‘ruthless’ approach to new ideas — and it says a lot about what to expect (or not) from the company moving forward"
}