Apple Drops iPhone 17e Below Expected Retail Before Sales Even Start

iPhone 17e prices dropped before the phone even launched officially. The 256GB model costs ¥4,199 (around $580) now. Add a ¥300 ($41) coupon and you're paying ¥3,899 ($539). That's a "破发" (pò fā) situation—selling below expected retail price before launch day. Apple wants bigger market share acros...