{
  "$type": "site.standard.document",
  "canonicalUrl": "https://jacob.blog/notes/entertain-to-inform",
  "path": "/notes/entertain-to-inform",
  "publishedAt": "2025-05-16T00:00:00.000Z",
  "site": "at://did:plc:ckthoyuvsmkp254fyuinyzb2/site.standard.publication/3mndm6tiamb26",
  "tags": [
    "communication",
    "presentations"
  ],
  "textContent": "Entertain first, then inform: audiences engage when you prioritize their experience; information lands only after you have their attention (Guy Kawasaki, via _Think Fast, Talk Smart_).\n\n- Pitch goal: stay in the game—not “wire transfer today.” Progress to the next step (e.g. due diligence); avoid elimination.\n- Delivery: think fighter jet, not 787—core value in the first ~30 seconds; resist life-story padding before stating what you do.\n- Slides (10-20-30): cap volume and time; large type forces you to know the material (glance test: audience looks at you, not paragraphs on screen).\n- Substance still gates technique: the dominant ingredient is having something real to say—not communication as personal branding.",
  "title": "Entertain to inform"
}