{
  "$type": "site.standard.document",
  "canonicalUrl": "https://jacob.blog/notes/value-viability-usability-and-feasibility",
  "path": "/notes/value-viability-usability-and-feasibility",
  "publishedAt": "2025-07-15T00:00:00.000Z",
  "site": "at://did:plc:ckthoyuvsmkp254fyuinyzb2/site.standard.publication/3mndm6tiamb26",
  "tags": [
    "product-management",
    "discovery"
  ],
  "textContent": "> [!quote] Marty Cagan\n>\n> 1. _value_ risk (whether customers will buy it or users will choose to use it)\n> 2. _usability_ risk (whether users can figure out how to use it)\n> 3. _feasibility_ risk (whether our engineers can build what we need with the time, skills and technology we have)\n> 4. _business viability_ risk (whether this solution also works for the various aspects of our business)\n> \n> Business viability risk includes whether the product fits with the go-to-market or sales channel; whether the product would work within the constraints of contracts with partners and/or legal compliance; whether we can afford to cost-effectively acquire customers, whether we can effectively monetize the product, and whether the product is consistent with the brand promise; as just a few examples.\n>\n> The Product Manager is responsible for the _value_ and _viability_ risks, and overall accountable for the product’s _outcomes_.\n>\n> The Product Designer is responsible for the _usability_ risk, and overall accountable for the product’s _experience_ – every interaction our users and customers have with our product.\n>\n> The Product Lead Engineer is responsible for the _feasibility_ risk, and overall accountable for the product’s _delivery_.\n>\n> The Four Big Risks (Marty Cagan, SVPG)",
  "title": "Value, Viability, Usability, and Feasibility"
}