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  "path": "/companies/directory/george-at-asda/new-looks-helen-connolly-to-join-george-as-ceo",
  "publishedAt": "2026-07-02T07:21:00.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
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    "New Look’s Helen Connolly to join George as CEO"
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  "textContent": "Drapers\nNew Look’s Helen Connolly to join George as CEO\n\nAsda has appointed New Look CEO Helen Connolly as CEO of its fashion and homeware arm George, Drapers can exclusively reveal.\n\nThe post New Look’s Helen Connolly to join George as CEO appeared first on Drapers.",
  "title": "New Look’s Helen Connolly to join George as CEO"
}