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  "path": "/news/hm-profits-jump-despite-soft-sales",
  "publishedAt": "2026-06-25T06:50:31.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
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  "textContent": "Drapers\nH&M profits jump despite soft sales\n\nSwedish fashion giant H&M Group posted a 14% rise in operating profit excluding one-time costs for the first half of the year to 31 May, reaching SEK 8.1bn (£631m), amid an \"uncertain and rapidly changing\" market.\n\nThe post H&M profits jump despite soft sales appeared first on Drapers.",
  "title": "H&M profits jump despite soft sales"
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