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  "path": "/insight/the-industry-view/wonderful-websites-what-fashion-can-learn-from-astrid-miyus-award-winning-site",
  "publishedAt": "2026-06-23T16:39:59.000Z",
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  "tags": [
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  "textContent": "Drapers\nWonderful Websites: what fashion can learn from Astrid & Miyu’s award-winning site\n\nBritish jewellery brand Astrid & Miyu has built a successful digital experience that balances tech-driven inspiration tools with smart conversion strategies, helping build emotional connections – and loyal customers – across both its digital flagship and physical stores. Drapers brings you the secrets to the sparkle.\n\nThe post Wonderful Websites: what fashion can learn from Astrid & Miyu’s award-winning site appeared first on Drapers.",
  "title": "Wonderful Websites: what fashion can learn from Astrid & Miyu’s award-winning site"
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