Wonderful Websites: how Victoria Beckham grew online sales by 43%

Drapers Wonderful Websites: how Victoria Beckham grew online sales by 43%

In this instalment of Drapers' Wonderful Websites series, we go behind the scenes at Victoria Beckham's digital flagship to discover how the luxury womenswear brand is using experimentation and innovation to drive online growth. The approach is paying off: over a 12-month period the brand achieved year-on-year online sales growth of more than 40%. Discover the strategy behind the success.

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