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  "path": "/insight/comment/vinted-sustainability-boss-resale-isnt-competing-with-retail-its-reshaping-it",
  "publishedAt": "2026-06-10T15:00:19.000Z",
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  "tags": [
    "Comment",
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    "Sustainable fashion",
    "Vinted",
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    "Vinted sustainability boss: ‘Resale isn’t competing with retail – it’s reshaping it’"
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  "textContent": "Drapers\nVinted sustainability boss: ‘Resale isn’t competing with retail – it’s reshaping it’\n\nPreloved marketplace Vinted published its _Impact Report_ in May, showing how UK consumers are incorporating second-hand in their regular shopping processes. Senior director of sustainability Marianne Gybles discusses the findings, arguing that retailers must embrace resale – and introduces us to “Vinted math”.\n\nThe post Vinted sustainability boss: ‘Resale isn’t competing with retail – it’s reshaping it’ appeared first on Drapers.",
  "title": "Vinted sustainability boss: ‘Resale isn’t competing with retail – it’s reshaping it’"
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