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  "path": "/insight/comment/editors-comment-how-are-consumers-actually-shopping-today",
  "publishedAt": "2026-06-05T09:09:00.000Z",
  "site": "https://www.drapersonline.com",
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    "Editor’s comment: How are consumers actually shopping today?"
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  "textContent": "Drapers\nEditor’s comment: How are consumers actually shopping today?\n\nTik Tok, AI and a more discerning, digitally focused shopper than ever before: meet the 2026 consumer.\n\nThe post Editor’s comment: How are consumers actually shopping today? appeared first on Drapers.",
  "title": "Editor’s comment: How are consumers actually shopping today?"
}