{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidimsfxl2uolg6iuxvvckjuv33vra6pyymhwpbpyp6wlv3noumcou",
    "uri": "at://did:plc:cixc6ou5kux5yb7jd2bsr4va/app.bsky.feed.post/3mmuoz6o5qka2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifisgbu3ajh7fva726iyhwdvbel6y4z6ookb4sdvamvhcdvfpc6h4"
    },
    "mimeType": "image/jpeg",
    "size": 24704
  },
  "path": "/news/everlane-founder-announces-new-brand-following-shein-sale",
  "publishedAt": "2026-05-27T15:09:22.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
    "News",
    "Shein",
    "Drapers",
    "Everlane founder announces new brand following Shein sale"
  ],
  "textContent": "Drapers\nEverlane founder announces new brand following Shein sale\n\nEverlane co-founder Michael Preysman has announced the launch of a new brand, less than a week after the 'quiet luxury' business was snapped up by Shein.\n\nThe post Everlane founder announces new brand following Shein sale appeared first on Drapers.",
  "title": "Everlane founder announces new brand following Shein sale"
}