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  "path": "/insight/comment/house-of-cb-founder-occasionwear-is-our-main-driver-of-customer-acquisition",
  "publishedAt": "2026-05-26T06:00:01.000Z",
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    "House of CB founder: ‘Occasionwear is our main driver of customer acquisition’"
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  "textContent": "Drapers\nHouse of CB founder: ‘Occasionwear is our main driver of customer acquisition’\n\nConna Walker, founder and CEO of House of CB, is on a mission to show how occasionwear can empower women as the British womenswear brand fights competition from fast fashion and athleisure brands. Here she explains how expansion into adjacent categories and a growing retail presence its helping the business on this journey.\n\nThe post House of CB founder: ‘Occasionwear is our main driver of customer acquisition’ appeared first on Drapers.",
  "title": "House of CB founder: ‘Occasionwear is our main driver of customer acquisition’"
}