How JD Sports is leveraging agentic AI
Drapers [Unofficial]
May 20, 2026
Drapers
How JD Sports is leveraging agentic AI
JD Sports' Antonia Hansen, group director of product, and Neil Bradford, director of AI activation, shared how the business is leveraging artificial intelligence, and the learnings they have taken on the AI journey at Drapers Future of Fashion conference in London today (20 May).
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