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  "path": "/news/topshops-three-ingredients-for-social-media-success",
  "publishedAt": "2026-05-20T15:37:08.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
    "Digital + tech",
    "Drapers Social Summit",
    "News",
    "Topshop",
    "Drapers",
    "Topshop’s three ingredients for social media success"
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  "textContent": "Drapers\nTopshop’s three ingredients for social media success\n\nTopshop global marketing director Moses Rashid told Drapers Social Summit delegates how the British fashion brand built its social media relaunch strategy around three core pillars: product, cultural community and elevation.\n\nThe post Topshop’s three ingredients for social media success appeared first on Drapers.",
  "title": "Topshop’s three ingredients for social media success"
}