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  "path": "/topics/digital-and-tech/how-is-fashion-retail-harnessing-performance-marketing",
  "publishedAt": "2026-05-15T15:00:00.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
    "Analysis",
    "Castore",
    "Digital + tech",
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  "textContent": "Drapers\nHow is fashion retail harnessing performance marketing?\n\nThe cost of customer acquisition and retention is rising. Experts and brands such as Lounge, Castore and Fairfax & Favor reveal the strategies they deploy to stand out in a crowded space.\n\nThe post How is fashion retail harnessing performance marketing? appeared first on Drapers.",
  "title": "How is fashion retail harnessing performance marketing?"
}