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  "path": "/insight/comment/how-hm-is-investing-in-technology",
  "publishedAt": "2026-05-15T15:00:00.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
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    "Where H&M is targeting its technology investment"
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  "textContent": "Drapers\nWhere H&M is targeting its technology investment\n\nKaren O’Rourke, managing director of H&M UK and Ireland, tells Drapers about the business’s technology transformation.\n\nThe post Where H&M is targeting its technology investment appeared first on Drapers.",
  "title": "Where H&M is targeting its technology investment"
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