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  "path": "/insight/comment/editors-comment-how-are-you-enticing-shoppers-to-spend",
  "publishedAt": "2026-05-08T11:46:00.000Z",
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    "Editor’s comment: How are you enticing shoppers to spend?"
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  "textContent": "Drapers\nEditor’s comment: How are you enticing shoppers to spend?\n\nConsumer confidence and footfall are dwindling as costs rocket amid the war in Iran. Giving shoppers a reason to spend is more important than ever, writes Drapers editor Jill Geoghegan.\n\nThe post Editor’s comment: How are you enticing shoppers to spend? appeared first on Drapers.",
  "title": "Editor’s comment: How are you enticing shoppers to spend?"
}