How the Lionesses and a rise in women’s sports spectators provide a boost for retailers

Drapers How the Lionesses and a rise in women’s sports spectators provide a boost for retailers

As the Lionesses prepare to play Spain at Wembley Stadium on Tuesday evening (14 April), Matt Slade, retail director at property investment and development business Quintain, which owns the nearby London Designer Outlet, explains how retailers are adapting to the rising consumer interest in women's sports – and how the industry can benefit further.

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