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  "path": "/news/frasers-group-launches-ai-shopping-assistant",
  "publishedAt": "2026-04-10T07:08:03.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
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  "textContent": "Drapers\nFrasers Group launches AI shopping assistant\n\nFrasers Group has launched an AI-powered shopping assistant for its premium fashion retailer Frasers, reporting a 25% uplift in conversion rates since its introduction.\n\nThe post Frasers Group launches AI shopping assistant appeared first on Drapers.",
  "title": "Frasers Group launches AI shopping assistant"
}