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  "path": "/insight/analysis/founders-diary-floreres-michelle-evatt-and-heidi-fielding",
  "publishedAt": "2026-04-10T14:00:52.000Z",
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    "Founder’s diary: Florere’s Michelle Evatt and Heidi Fielding"
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  "textContent": "Drapers\nFounder’s diary: Florere’s Michelle Evatt and Heidi Fielding\n\nMichelle Evatt and Heidi Fielding are channelling their collective four decades of design experience into new premium womenswear brand Florere. Following their first successful funding round last year, they share their story with Drapers.\n\nThe post Founder’s diary: Florere’s Michelle Evatt and Heidi Fielding appeared first on Drapers.",
  "title": "Founder’s diary: Florere’s Michelle Evatt and Heidi Fielding"
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