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  "path": "/insight/the-industry-view/the-rise-of-gift-cards-gift-your-customers-personal-style",
  "publishedAt": "2026-03-12T11:11:14.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
    "The Industry View",
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    "The rise of gift cards: gift your customers personal style"
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  "textContent": "Drapers\nThe rise of gift cards: gift your customers personal style\n\nUK retailers such as Debenhams Group and Primark are tapping into the potential of multi-choice fashion gift cards, as the format modernises to keep pace with shifting shopping habits. Fashioncheque explains the benefi ts for brands and retailers.\n\nThe post The rise of gift cards: gift your customers personal style appeared first on Drapers.",
  "title": "The rise of gift cards: gift your customers personal style"
}