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  "path": "/product-and-trends/catwalks/julien-macdonald-returns-to-london-fashion-week-with-a-new-business-model",
  "publishedAt": "2026-02-19T10:33:00.000Z",
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  "textContent": "Drapers\nJulien Macdonald returns to London Fashion Week with a new business model\n\nAhead of his London Fashion Week comeback on Saturday (21 February), Julien Macdonald is resetting his business with lower entry prices, direct-to-consumer drops and a strategy designed to meet the demands of today’s luxury consumer.\n\nThe post Julien Macdonald returns to London Fashion Week with a new business model appeared first on Drapers.",
  "title": "Julien Macdonald returns to London Fashion Week with a new business model"
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