Julien Macdonald returns to London Fashion Week with a new business model

Drapers Julien Macdonald returns to London Fashion Week with a new business model Ahead of his London Fashion Week comeback on Saturday (21 February), Julien Macdonald is resetting his business with lower entry prices, direct-to-consumer drops and a strategy designed to meet the demands of today’s luxury consumer. The post Julien Macdonald returns to London Fashion Week with a new business model appeared first on Drapers.