European Union rules: how UK fashion retailers are cracking the continent
Drapers [Unofficial]
February 18, 2026
Drapers
European Union rules: how UK fashion retailers are cracking the continent
As US tariffs become a turn-off for UK fashion brands, a market closer to home is returning to dominance. Experts and retailers including Marks & Spencer, Seasalt, Dune and Footasylum tell Drapers how they are operating and expanding in the European Union.
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