{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreicembxwzp2qkfpcrvfuxn7obw42egqtxyoilpvcejy5zugnm4zg34",
    "uri": "at://did:plc:cixc6ou5kux5yb7jd2bsr4va/app.bsky.feed.post/3mf4jqmrt3wt2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiapu6r3vo2fyu5t6kxcwt3muryi7djdf6x7zjngtdkusel37enyv4"
    },
    "mimeType": "image/webp",
    "size": 99172
  },
  "path": "/news/former-matches-cco-launches-athleisure-brand",
  "publishedAt": "2026-02-17T08:01:08.000Z",
  "site": "https://www.drapersonline.com",
  "tags": [
    "News",
    "Drapers",
    "Former Matches CCO launches athleisure brand",
    "Former Matches CCO launches athleisure brand",
    "Drapers"
  ],
  "textContent": "Drapers\nFormer Matches CCO launches athleisure brand\n\nFormer Matches chief commercial officer Carl Tallents is launching a new athleisure brand, Now You Live, as he targets growth in the premium activewear market.\n\nThe post Former Matches CCO launches athleisure brand appeared first on Drapers.",
  "title": "Former Matches CCO launches athleisure brand"
}