{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreid6kifdsinczo7kgo63avhphr5bcikvrm3lbnzk3ow2uoqio5e3va",
    "uri": "at://did:plc:chkrm663c45x2s5jupaqxvs3/app.bsky.feed.post/3mgluuvpwjgx2"
  },
  "path": "/topical-authority-destination-before-ticket/",
  "publishedAt": "2026-03-08T00:00:00.000Z",
  "site": "https://avelino.run",
  "tags": [
    "in a tweet"
  ],
  "textContent": "In 2020, at the worst moment of the pandemic for the travel industry, Brian Chesky said something in an earnings call that made the SEO internet lose its mind:\n\n> \"What the pandemic showed us is that we can take marketing down to zero and still have 95% of the same traffic as the year before.\"\n\nThe SEO community celebrated as if it were a personal win. But Chesky completed the thought in a tweet that was almost universally ignored:",
  "title": "Topical Authority: Why You Should Write About the Destination Before Selling the Ticket"
}