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  "path": "/article/does-america-have-a-branding-problem",
  "publishedAt": "2026-06-29T04:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Retail",
    "Business / Fashion",
    "Business",
    "latest",
    "USA 250th Anniversary"
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  "textContent": "As America’s cultural identity splinters into competing narratives, its biggest brands face a new challenge: how do you sell the American Dream when no one agrees on what America represents anymore?",
  "title": "Does America Have a Branding Problem?"
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