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  "path": "/article/the-scoop-with-blondey-mccoy-on-starting-early-a-new-collab-and-building-an-institution",
  "publishedAt": "2026-06-19T04:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Fashion",
    "Business",
    "The Scoop"
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  "textContent": "This week’s guest is Blondey McCoy, who opened the first store for his skate/fashion brand, Thames MMXX, on London’s Brewer Street just three weeks ago.",
  "title": "The Scoop with Blondey McCoy: On Starting Early, a New Collab, and Building an Institution."
}