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  "path": "/article/why-elf-is-launching-haircare",
  "publishedAt": "2026-06-15T18:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business",
    "Business / Beauty",
    "Business / Beauty / Haircare",
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  "textContent": "Elf Beauty is launching a haircare line, its latest category expansion as the beauty group continues to scale.",
  "title": "Why Elf Is Launching Haircare"
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