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  "path": "/article/upscale-deodorant-brand-to-my-ships-smells-the-future",
  "publishedAt": "2026-05-22T09:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Beauty",
    "Business",
    "Business / Beauty / Fragrance",
    "latest",
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  "textContent": "Daniel Bense, a former Aseop and Sunspel executive, founded deodorant and fragrance label To My Ships in 2024 and is already eyeing expansion into new territories and categories.",
  "title": "Upscale Deodorant Brand To My Ships Smells the Future"
}