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  "path": "/article/smells-like-gen-z-diesel-launches-womens-fragrance",
  "publishedAt": "2026-05-20T05:00:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Beauty",
    "Business",
    "Business / Beauty / Fragrance",
    "latest",
    "Diesel",
    "L’Oréal",
    "Glenn Martens"
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  "textContent": "The brand has named actor and singer Dove Cameron as the global ambassador for the new fragrance as it targets US Gen Z consumers.",
  "title": "Smells Like Gen Z: Diesel Launches Women’s Fragrance"
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