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  "path": "/article/chaos-and-humor-how-brands-can-tap-into-micro-dramas",
  "publishedAt": "2026-05-19T04:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
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  "textContent": "To beat algorithm fatigue and capture contracting attention spans, fashion brands are increasingly betting on short, serialized content — and turning into production houses in the process.",
  "title": "“Chaos and Humor”: How Brands Can Tap Into Micro-Dramas"
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