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  "path": "/article/the-return-to-long-form-why-youtube-is-winning-back-brands",
  "publishedAt": "2026-05-14T04:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Fashion",
    "Business / Fashion / Fashion Industry Trends",
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    "latest"
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  "textContent": "Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, YouTube’s long-form ecosystem is re-emerging as one of the industry’s most valuable creator platforms.",
  "title": "The Return to Long-Form: Why YouTube Is Winning Back Brands"
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