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  "path": "/article/niche-sports-leagues-are-becoming-fashions-next-frontier",
  "publishedAt": "2026-05-06T04:50:00.000Z",
  "site": "https://www.vogue.com",
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  "textContent": "From Kings League to E1, brands are betting on a new generation of championships built for digital-first fandoms.",
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