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  "path": "/article/signature-scent-to-scent-stacking-the-new-mens-fragrance-opportunity",
  "publishedAt": "2026-05-01T09:30:00.000Z",
  "site": "https://www.vogue.com",
  "tags": [
    "Business / Beauty",
    "Business / Beauty / Fragrance",
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  "textContent": "Younger men’s fragrance consumers are swapping signature scents for fragrance closets, encouraging brands to rethink everything from formulation to format.",
  "title": "Signature Scent to Scent Stacking: The New Men’s Fragrance Opportunity"
}